ABOUT / CV

A brief summary of who I am and what I do. Also a CV.

I'm Sherman, a Vancouver, Canada based interface/graphic designer with a focus on video game development. For over 6 years I’ve worked in AAA game development designing user interfaces that strive to find that perfect balance between streamlined usability and engaging complexity. I’m a strong believer in the idea that video games are an art form, and as such designing user interfaces for games calls for a different skillset and approach compared to product design.

For games, the goal should be to design interfaces that compliment and augment the gameplay, either functionally, artistically, or narratively. Sometimes this means breaking a few rules and introducing a level of difficulty or friction, but other times it means not having any UI at all. Knowing how and when to balance usability and engaging gameplay requires being able to put on not only the UI/UX design hat, but the game design and player archetype hats as well.

INTRO

ASSOCIATE INTERFACE DESIGNER

ELECTRONIC ARTS - UFC

SEPTEMBER 2016 - SEPTEMBER 2017

KEY RESPONSIBILITIES

  • Reskinning of screens from UFC 2 to UFC 3

  • UI design for most of the UFC 3 Ultimate Team game mode

  • Item and pack design for Ultimate Team

  • Generating and cut-up of art assets, and supporting the engineers with screen/asset implementation

ASSOCIATE INTERFACE DESIGNER

ELECTRONIC ARTS - FIFA

NOVEMBER 2015 - JUNE 2016

KEY RESPONSIBILITIES

  • Maintaining established visual identity while reskinning from FIFA 16 to FIFA 17

  • UX/UI design support for the FIFA 17 companion app

  • Item design for FIFA Ultimate Team

  • Generating and cut-up of art assets, and supporting the engineers with screen/asset implementation

INTERFACE DESIGNER II

ELECTRONIC ARTS - UFC

MARCH 2018 - PRESENT

KEY RESPONSIBILITIES

  • UI design + motion design for several key features in unreleased title

  • UI design + motion design for several key features in UFC 4

  • Post launch live service asset production for UFC 4

  • UI design support for NHL 22

  • Visual design for monthly themed UFC 3 Ultimate Team events

  • Maintaining and expanding UFC 3 Ultimate Team visual design

  • Coordinating and overseeing design work by offshore partners

EXPERIENCE

WEB INTERFACE DESIGNER

BEST BUY CANADA

SEPTEMBER 2014 - NOVEMBER 2015

KEY RESPONSIBILITIES

  • Connecting with internal clients to create and update content on futureshop.ca and bestbuy.ca websites

  • Implementing designed content (HTML & CSS)

  • Maintaining established brand and UX while satisfying client requests

  • Developing iterative visual and UX improvements to the websites' customer experience

ASSIstant graphic designer

ELECTRONIC ARTS

JANUARY 2013 - AUGUST 2013

KEY RESPONSIBILITIES

  • Assist in designing responsive game-to-web services while keeping in alignment with console look and feel

  • Data visualization for monthly internal web metrics report

  • Designing art assets in support of the launch of redesigned EA Sports franchise websites

  • Creating interactive wireframes and prototypes in Axure for testing webapps on various devices

communications intern

emily carr university

JANUARY 2012 - SEPTEMBER 2012

KEY RESPONSIBILITIES

  • Blog content management in Drupal

  • Generating blog content (photographs, interviews, writeups)

  • Designing blog art assets

bachelor of design

emily carr university

COMPLETED IN 2014

EDUCATION

POLITICAL SCIENCE

SIIMON FRASER UNIVERSITY

2 YEARS OF STUDIES

KEY PROFICIENCIES

ADOBE PHOTOSHOP

ADOBE ILLUSTRATOR

ADOBE AFTER EFFECTS

ADOBE XD

FIGMA

SUPPLEMENTARY SKILLS

HTML & CSS

VISUAL STUDIO

PERFORCE

AXURE RP

MS OFFICE SUITE